Focus On High ROI

April 10, 2020 / Probe Research

Leave the data collection to us. Focus on getting a High ROI.

Think about this for a moment.

A typical credit analysis (Bank/ B2B credit) requires analysis of information provided by the borrower, corroboration of that information from public domain sources as well as market intelligence. As a result- the person responsible ends up spending hours gathering data from various websites, before he can even get to the all-important task of analyzing the financial soundness of the borrower and the credit-risk involved.

In fact, just putting together this data on the prospective customer takes away 25% of his precious time, which could otherwise have been spent on analyzing the merits and demerits of the credit-decision. Not the best use of his time, wouldn’t you say?

It makes one wonder if there is a better way to approach this.

Patrick Campbell, CEO of a US -based pricing strategy platform, calls it – High ROI Thinking – a culture that an organization needs to embrace at all levels. ‘It is very important to evaluate each and every task and keep what adds the most value to the business- focusing on high impact work while outsourcing, optimizing, automating all scalable work’, he explains in one of his B2B podcast.

And this is exactly where Probe42 comes in. Probe42 collects, cleans and curates public domain data (from verified sources) on companies and converts it into insightful information that help a lender evaluate the creditworthiness of a borrower.

In fact, using Probe42 takes away most of the low impact, grunt work of the Analyst so that he can focus on credit appraisal, which in turn means a high ROI for the lender.

With a staggering 94% reduction in total time taken to gather company information using regular sources versus using Probe42, you can empower your Credit Analysts to make better credit decisions.

Probe42, is helping scores of Credit Analysts in many large private and public sector banks in India, like ICICI, HDFC, SBI and others, to name a few, improve their turnaround times and quality of analysis – making it a high ROI prospect, not just for the lending community, but the entire Indian Banking Sector.